NYSE:HOG Harley-Davidson (HOG) Stock Price, News & Analysis $33.63 -0.11 (-0.33%) (As of 11/29/2024 ET) Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends About Harley-Davidson Stock (NYSE:HOG) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Harley-Davidson alerts:Sign Up Key Stats Today's Range$33.50▼$34.1050-Day Range$31.67▼$39.3752-Week Range$29.67▼$44.16Volume616,268 shsAverage Volume1.28 million shsMarket Capitalization$4.28 billionP/E Ratio7.57Dividend Yield2.05%Price Target$42.57Consensus RatingModerate Buy Company OverviewHarley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.Read More… The indicator behind Nvidia’s rally has a new prospect (Ad)Every now and again we find an investment idea so incredible we can’t help but share. And today is one of those rare days… Except, today we won't be giving you insight on any one particular stock… But rather, insight on a revolutionary new stock picking indicator… In fact, within the last year, this indicator has become famous for a multitude of reasons… But one of the biggest was because of the buy signal it issued on October 18th, 2022. In fact, on that very day, it said to buy NVDA at $116.37… Anyone who did would be sitting on a tremendously large return today… But even if you missed the original buy signal from October, this incredible indicator issued 11 other buy signals while Nvidia made its epic run…All you have to do is follow this link here Harley-Davidson Stock Analysis - MarketRank™See Top Rated MarketRank™ Stocks99th Percentile Overall ScoreHOG MarketRank™: Harley-Davidson scored higher than 99% of companies evaluated by MarketBeat, and ranked 3rd out of 94 stocks in the auto/tires/trucks sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.3 / 5Analyst RatingModerate Buy Consensus RatingHarley-Davidson has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 4 buy ratings, 4 hold ratings, and no sell ratings.Amount of Analyst CoverageHarley-Davidson has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Harley-Davidson's stock forecast and price target. Earnings and Valuation4.4 / 5Proj. Earnings Growth15.70% Earnings GrowthEarnings for Harley-Davidson are expected to grow by 15.70% in the coming year, from $3.63 to $4.20 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Harley-Davidson is 7.57, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 121.08.Price to Earnings Ratio vs. SectorThe P/E ratio of Harley-Davidson is 7.57, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 15.29.Price to Earnings Growth RatioHarley-Davidson has a PEG Ratio of 0.45. PEG Ratios below 1 indicate that a company could be undervalued.Price to Book Value per Share RatioHarley-Davidson has a P/B Ratio of 1.25. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Harley-Davidson's valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted8.21% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 6.1.Change versus previous monthShort interest in Harley-Davidson has recently increased by 11.64%, indicating that investor sentiment is decreasing significantly. Dividend2.5 / 5Dividend StrengthModerate Dividend YieldHarley-Davidson pays a meaningful dividend of 2.05%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthHarley-Davidson does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Harley-Davidson is 15.54%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Harley-Davidson will have a dividend payout ratio of 16.43% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.Read more about Harley-Davidson's dividend. Sustainability and ESG0.0 / 5Environmental Score-5.90 Percentage of Shares Shorted8.21% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 6.1.Change versus previous monthShort interest in Harley-Davidson has recently increased by 11.64%, indicating that investor sentiment is decreasing significantly. News and Social Media2.4 / 5News Sentiment0.36 News SentimentHarley-Davidson has a news sentiment score of 0.36. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.73 average news sentiment score of Auto/Tires/Trucks companies.News Coverage This WeekMarketBeat has tracked 14 news articles for Harley-Davidson this week, compared to 7 articles on an average week.Search InterestOnly 4 people have searched for HOG on MarketBeat in the last 30 days. This is a decrease of -33% compared to the previous 30 days.MarketBeat Follows7 people have added Harley-Davidson to their MarketBeat watchlist in the last 30 days. This is an increase of 75% compared to the previous 30 days. Company Ownership2.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Harley-Davidson insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $137,966.00 in company stock.Percentage Held by InsidersOnly 0.87% of the stock of Harley-Davidson is held by insiders.Percentage Held by Institutions85.10% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Harley-Davidson's insider trading history. Receive HOG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter. Email Address HOG Stock News HeadlinesHarley-Davidson, Inc. (NYSE:HOG) Director Maryrose Sylvester Sells 4,278 SharesNovember 2, 2024 | insidertrades.com6 Car Accessories You Probably Didn't Know Harley-Davidson MakesDecember 1 at 4:11 AM | msn.comBofA is watching for a market topU.S. tech stocks have soared so high for so long that they're no longer just minting new millionaires... They're minting new billionaires. The number of American billionaires has skyrocketed over last year – their wealth hitting a record $12.1 trillion – thanks to the Nasdaq's extraordinary outperformance. But now, after two years of near-vertical gains...December 1, 2024 | Chaikin Analytics (Ad)Harley-Davidson: An Uphill Ride Powered By Its Premium SegmentsDecember 1 at 2:38 AM | seekingalpha.comThree Reasons to Avoid HOG and One Stock to Buy InsteadNovember 29 at 3:28 AM | uk.finance.yahoo.comHarley-Davidson, Inc. Declares DividendNovember 27, 2024 | prnewswire.comHarley-Davidson (NYSE:HOG) Upgraded to "Hold" at StockNews.comNovember 27, 2024 | americanbankingnews.comHarley-Davidson, Kohl's listed among companies most likely to be soldNovember 26, 2024 | bizjournals.comSee More Headlines HOG Stock Analysis - Frequently Asked Questions How have HOG shares performed this year? Harley-Davidson's stock was trading at $36.84 on January 1st, 2024. Since then, HOG shares have decreased by 8.7% and is now trading at $33.63. View the best growth stocks for 2024 here. How were Harley-Davidson's earnings last quarter? Harley-Davidson, Inc. (NYSE:HOG) released its quarterly earnings data on Thursday, July, 25th. The company reported $1.63 EPS for the quarter, beating the consensus estimate of $1.40 by $0.23. The company's quarterly revenue was up 12.0% compared to the same quarter last year. Is Harley-Davidson buying back stock? Harley-Davidson's Board of Directors approved a stock buyback program on Thursday, July 25th 2024, which authorizes the company to repurchase $1,000,000,000 in outstanding shares, according to EventVestor. This means that the company could buy up to 19.4% of its stock through open market purchases. Stock buyback programs are typically an indication that the company's board believes its shares are undervalued. Does Harley-Davidson have any subsidiaries? Harley-Davidson subsidiaries include these companies: StaCyc, MV Agusta Group, Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, and others. Who are Harley-Davidson's major shareholders? Harley-Davidson's top institutional investors include FMR LLC (6.59%), Pacer Advisors Inc. (3.29%), State Street Corp (2.98%) and Geode Capital Management LLC (1.64%). Insiders that own company stock include ZEITZ JOCHEN, Maryrose Sylvester, Jonathan R Root, Rafeh Masood and Mark R Kornetzke. View institutional ownership trends. How do I buy shares of Harley-Davidson? Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here. What other stocks do shareholders of Harley-Davidson own? Based on aggregate information from My MarketBeat watchlists, some other companies that Harley-Davidson investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Advanced Micro Devices (AMD), Intel (INTC), Exxon Mobil (XOM) and Chevron (CVX). Company Calendar Last Earnings7/25/2024Ex-Dividend for 9/27 Dividend9/16/2024Dividend Payable9/27/2024Today12/01/2024Ex-Dividend for 12/23 Dividend12/10/2024Dividend Payable12/23/2024Fiscal Year End12/31/2024Next Earnings (Estimated)2/13/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNYSE SectorAuto/Tires/Trucks Industry Motorcycles, bicycles, & parts Sub-IndustryMotorcycle Manufacturers Current SymbolNYSE:HOG CUSIP41282210 CIK793952 Webwww.harley-davidson.com Phone(414) 342-4680Fax414-343-4089Employees6,400Year Founded1903Price Target and Rating Average Stock Price Target$42.57 High Stock Price Target$50.00 Low Stock Price Target$34.00 Potential Upside/Downside+26.6%Consensus RatingModerate Buy Rating Score (0-4)2.50 Research Coverage8 Analysts Profitability EPS (Most Recent Fiscal Year)$4.44 Trailing P/E Ratio7.57 Forward P/E Ratio9.26 P/E Growth0.45Net Income$706.59 million Net Margins11.31% Pretax Margin13.08% Return on Equity17.79% Return on Assets4.76% Debt Debt-to-Equity Ratio1.38 Current Ratio1.41 Quick Ratio1.25 Sales & Book Value Annual Sales$5.55 billion Price / Sales0.77 Cash Flow$6.89 per share Price / Cash Flow4.88 Book Value$26.90 per share Price / Book1.25Miscellaneous Outstanding Shares127,327,000Free Float126,219,000Market Cap$4.28 billion OptionableOptionable Beta1.46 Social Links Elon Musk's Next MoveWondering when you'll finally be able to invest in SpaceX, StarLink, or The Boring Company? 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